California seeks firm to promote insurance exchange

SACRAMENTO, CA: California is looking for an agency to develop an outreach campaign that will inform consumers seeking health insurance about the state's new exchange program.

SACRAMENTO, CA: California is looking for an agency to develop an outreach campaign that will inform consumers seeking health insurance about the state's new exchange program.

The exchanges are marketplaces where consumers buy insurance and insurers sell plans. They were established under the Affordable Care Act, which mandates that the exchanges be established by January 1, 2013 so individuals and small employers can purchase health insurance coverage from them by the start of 2014.

“Without an effective outreach campaign, consumers seeking health insurance may not know about the affordable coverage programs for which they are eligible,” the RFP said.

Bids are due by January 20, with work on the contract expected to begin in March. The $900,000 contract concludes at the end of October 2013. The winning firm will be in charge of enhancing and redesigning the current California Health Benefit Exchange website.

It must also develop media materials to provide and increase public awareness of the exchange's implementation activities. Materials will include news releases, public service announcements, news articles, and creating new Facebook, Twitter, blogs, and YouTube accounts.

The campaign will target residents of different ethnic backgrounds, and feature messages delivered in various languages. Low income and under-served populations will also be targeted.

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