Entergy targets New Orleans sports fans with BCS event

NEW ORLEANS: Entergy Corporation has promoted its ties to New Orleans and Louisiana State University in the days before college football's BCS Championship game.

NEW ORLEANS: Entergy Corporation has promoted its ties to New Orleans and Louisiana State University in the days before college football's BCS Championship game.  

The company will display a lightshow Monday night on Entergy's New Orleans office building, which is near the Mercedes-Benz Superdome, the site of Monday's BCS Championship game between the University of Alabama and Louisiana State University. Entergy will support New Orleans and LSU through lights, 3D images, poll questions, and live game updates. Multimedia production and design firm Solomon Group created the lightshow.

“As a Fortune 500 company that's been a part of this community for a long, long time, we thought it was something neat and innovative for us to do and a little bit leading edge,” said Toni Beck, group VP of corporate communications for Entergy. “It was a nice opportunity to piggyback on all of the excitement that was already underway.”

Entergy, which does not have a PR AOR, hired MWW Group for outreach and media relations for the lightshow project. The agency has reached out to national print and broadcast media outlets to promote the event, as well as sports media such as ESPN, said Beck.

“MWW has a good ability to get into the sports world, and we do not, so we tapped them to help us with that,” she explained. While Entergy regularly supports LSU's athletic programs, Beck said the company doesn't normally target sports fans with its marketing.

Social media has also been a major component of Entergy's PR efforts for the lightshow. The company began “teasing” the event on Facebook and Twitter last week.

During the lightshow, which will last until Tuesday morning, fans can respond to poll questions via Twitter using the hashtag #LSUPower or by texting the number 22333 and putting the word “Entergy” before the answer. Beck said incorporating the company name into the text messages is “another marketing piece of the puzzle.”

Another objective of the lightshow is to engage New Orleans residents and visitors by helping to “shine a spotlight on the city,” Beck said.  

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