LifeSpan taps Adam Ritchie Brand Direction as AOR

SALT LAKE CITY: Fitness equipment manufacturer LifeSpan has selected Adam Ritchie Brand Direction as its AOR.

SALT LAKE CITY: Fitness equipment manufacturer LifeSpan has selected Adam Ritchie Brand Direction as its AOR.

The agency will help the company increase consumer awareness and launch products such as LifeSpan's “Treadmill Desk.” The firm will launch initiatives and reach out to media outlets and influencers to promote the products.

Adam Ritchie was also recently named communications AOR for Stkr.it, a social media company that creates QR codes and “digital stickers” that can be personalized by consumers and included on gifts.

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