What: Schmap, a location technology service provider, launched Know Your Followers to provide Twitter users with more information about their audience.
The service, which is available in free and paid versions, provides Twitter users real-time access to a demographic analysis of their followers.
How: The information provided includes insight on each follower's gender, marital status, profession, interests, and location by country and state. For each of the six demographic sections, the service also provides the top six values. For example, the top six locations by US state. The information can be viewed as a map, graph, or statistics.
The company gathers the information based on data that followers have made public within their bios, names, and locations on Twitter, and processes the information through a series of algorithms.
Why: Schmap CEO Paul Hallett says the service shows "exactly what demographics you're reaching and where your followers are." It also provides "profile snapshots," which allow users to type in keywords along with a brand name to find out what people are saying about that company.
"They can see the demographics of the people tweeting or retweeting the brand, along with certain keywords," he adds.
There is a free version of Schmap that includes a basic summary analysis and a paid version for a more detailed analysis priced on a tiered structure depending on the number of followers.
Who: Know Your Followers is a useful tool for PR, marketing, communications, and media professionals, as well as any individual looking to build a personal brand.
"We wanted the service to cater to Twitter professionals, brands, corporations, and basically anyone who uses Twitter seriously," says Hallett.