Lowdown: Banking on change

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach. The CMO Council conducted a year-end survey of 120 marketers to determine how their strategies have changed. These results highlight the marketing-related obstacles that have arisen due to market volatility and the channels through which banks most often hear from customers.

Source: “Delivering Positive Impressions During Market Depressions,” a survey conducted by the CMO Council and released in late December 2011

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