NHTSA to seek comms, marketing support

WASHINGTON: The National Highway Traffic Safety Administration (NHTSA) will soon release a wide-ranging communications RFP seeking PR, advertising, marketing, and media services to enhance its behavioral safety programs.

WASHINGTON: The National Highway Traffic Safety Administration (NHTSA) will soon release a wide-ranging communications RFP seeking PR, advertising, marketing, and media services to enhance its behavioral safety programs. 

The winning firm's primary focus will be to develop communications strategies, tactics, and related collateral to support high-visibility national enforcement campaigns, according to a pre-solicitation notice.

NHTSA will collaborate with the agency to promote traffic-safety messages, raise traffic-safety awareness, and increase positive behaviors among targeted populations.

The winning firm's work could include the creation of a strategic, national communications initiative addressing child passenger safety, motorcycles, pedestrians, bicycles, and other issues in both English and Spanish, according to the notice.

The one-year contract has a four-year renewal option. NHTSA anticipates it will award the contract on or before December 31.

The NHTSA did not return requests seeking comment.

Much of the federal agency's communications work is done in collaboration with the Ad Council, which also declined to comment on the notice.

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