Lithium Technologies hires Bite as global AOR

SAN FRANCISCO: Lithium Technologies, a social customer-service software developer, has hired Bite Communications as global AOR, following a competitive agency search.

SAN FRANCISCO: Lithium Technologies, a social customer-service software developer, has hired Bite Communications as global AOR, following a competitive agency search.

Bite will focus on raising awareness of Lithium and promoting the value of social customer-experience software in the US and European markets.

The scope of work includes media relations, strategic council, and developing communications and thought leadership programs.

Bite VP Bill Danon will lead the global account from San Francisco.

“This is exactly the type of account and business that Bite wants to be working with, and we are thrilled to be doing that,” Danon said.

Michael Paige, director of corporate communications at Lithium, declined to name the agencies involved in the pitch process, but he did note that firms of various sizes participated.

Lithium previously worked with Shift Communications in the US and Edelman in EMEA. Shift principal Todd Defren said the companies parted amicably. An Edelman representative could not immediately be reached for comment.

Paige said the company conducted the search to streamline its agency roster and have one global firm rather than a disparate group of agencies.

“We have a significant presence in EMEA, so that was certainly a factor in terms of having a global agency that is able to execute across geographies,” Paige said. Lithium is a software-as-a-service company that works mainly with large consumer-facing companies, such as Sephora and Home Depot, to help them build communities around their brands. The company recently completed a $53 million Series D funding round.

“Really what it's about is empowering customers and people who are really fans of brands to become part of a community and help propagate the brand,” Danon said.

Lithium declined to disclose the budget on the account.

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