Sermo signs partners in Germany, Australia

NEW YORK: Sermo, an international network of PR agencies, has signed German agency Headspace PR and Australian firm Saunders & Co.

NEW YORK: Sermo, an international network of PR agencies, has signed German agency Headspace PR and Australian firm Saunders & Co.

Headspace, which has offices in Frankfurt and Hamburg, has clients such as Procter & Gamble's Hugo Boss, Lacoste, and Puma fragrances.

Over the past 11 years, Saunders & Co has created campaigns for Pantene, Olay, Essie, Herbal Essences, and more.

With the two recent additions, the M&C Saatchi Worldwide-owned network now includes 11 firms around the globe.

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