Social media is changing Super Bowl ad game

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.

The annual National Football League match-up has become almost as well known for its hefty ad spending numbers and never-before-seen commercials as it is for football.

This year's Super Bowl saw a different story, one that let viewers see many of the commercials weeks before the Giants-Patriots game on YouTube, Facebook, and other online destinations.

While some companies decided to prematurely reveal their spots to gain buzz, others, such as Coca-Cola and Chevrolet, decided to use social media as venues for supporting content, including apps, contests, polls, and games.

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