Publicis Groupe 2011 revenue up 5.7%

PARIS: Publicis Groupe reported global organic revenue growth of 5.7% in 2011, reaching $7.7 billion for the year. Net income was $795.1 million for the full year.

PARIS: Publicis Groupe reported global organic revenue growth of 5.7% in 2011, reaching $7.7 billion for the year. Net income was $795.1 million for the full year. US revenue was $3.6 billion in 2011, up 5.9% organically compared with 2010.

The holding company, which owns and operates Kekst & Company and Schwartz MSL under MSLGroup and a range of other advertising and marketing

firms, saw $2.2 billion in revenue in the fourth quarter of last year, up 2.9% organically from the year prior. Publicis earned slightly more than $1 billion in US revenue in the quarter, up 5% year-over-year.

Digital accounted for 30.6% of total revenue in 2011, compared with 28% in 2010.

The firm also saw operating margins of 16% in 2011, up slightly from 15.8% operating margins in 2010.

"In a context of sovereign debt crisis and economic slowdown, Publicis has not only outperformed the market, more remarkably it has improved on its own outstanding performance of 2010," Maurice Levy, Publicis CEO, said in a statement. "We should be able to continue to achieve strong, sustainable, and profitable growth."

Last month, the company lost its account with General Motors after the world's top-selling carmaker entrusted its $3 billion media account to smaller competitor Aegis Group. The account represented about 0.5% of Publicis' annual revenue, according to the company.

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