In an effort to take greater control of his reputation, President Barack Obama's reelection campaign will recruit 2 million supporters to make sure information disseminated to the public is accurate.
The initiative is being called the "Truth Team," and it will engage Obama supporters online and in person.
"People don't just want to hear from campaign statements or ads -- they want to hear from the family and friends they trust," Stephanie Cutter, Mr. Obama's deputy campaign manager, wrote in an email to supporters.
The teams will launch first in 13 swing states including Iowa, Michigan, New Hampshire, New Mexico, North Carolina, Wisconsin, Arizona, Colorado, Florida, Minnesota, Nevada, Ohio, and Virginia.
The campaign has a heavy digital presence as it directs supporters to three new websites: KeepingHisWord.com, which recounts kept campaign promises; KeepingGOPHonest.com, which discusses Republican policy positions; and AttackWatch.com, which fact-checks claims made against Obama on the campaign trail.
The effort is reminiscent of the 2008 Obama campaign Fight the Smears site.
Side note: Cutter, who was the communications director for the Kerry-Edwards ticket in 2004, was named to the PRWeek Power List two years ago when she was assistant to the president for special projects. The longtime communicator rejoined the Obama reelection campaign late last year with a mandate to oversee communications and press. During the 2008 race, she started off as chief of staff to Michelle Obama.