Abrams: 'Talking heads have to incorporate social'

Social Media Week kicked off in New York this morning, and one of the events featured a Q&A session with Dan Abrams, legal analyst at ABC News and founder of Abrams Research.

Social Media Week kicked off in New York this morning, and one of the events featured a Q&A session with Dan Abrams, legal analyst at ABC News and founder of Abrams Research. He talked about his take on different social platforms, as well as where social fits in the world of traditional media.

Abrams started the session by saying Social Media Week is a really important time to look at new ideas, but there is still a “divide between broadcast and digital.” He said broadcast outlets are probably unaware that it is Social Media Week, but they are slowly learning how useful social components, like viral videos, are for engaging with their communities.

When event moderator Grant Whitmore, VP of digital media at Hearst Magazines, asked Abrams where social fits in a traditional media standpoint, the former MSNBC anchor replied, “The talking heads have to incorporate social in what they do to be relevant.”

He added that people who are used to “old media” respond to what's trending, whether it's on Google or Twitter, but he thinks the way trends are evaluated will change in the next three to five years, and smarter sharing processes will also be developed.

As of right now, Abrams said “Facebook is far more important than Twitter” for publishers because Facebook was “designed as a sharing tool.”

Whitmore added that he has recently been “wowed” by Pinterest, calling it “rocket fuel” and saying it's the next big social channel to keep an eye on. However, he added that he's not sure whether its popularity is due to its strong visual appeal.

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