Omnicom PR revenue up slightly in fourth quarter

NEW YORK: Omnicom Group reported $310.6 million in PR revenue in the fourth quarter of 2011, up 3.9% in total and 0.6% organically compared with the prior year. PR accounted for 8.1% of the holding company's Q4 revenue.

NEW YORK: Omnicom Group reported $310.6 million in PR revenue in the fourth quarter of 2011, up 3.9% in total and 0.6% organically compared with the prior year. PR accounted for 8.1% of the holding company's Q4 revenue.

In 2011, the agency holding company earned $1.2 billion in PR revenue, up 6% in total and 1.9% organically compared with 2010. PR accounted for 8.8% of all Omnicom earnings last year.

The company's overall fourth-quarter 2011 net income increased 10.3% year over year to $271.9 million.

Omnicom, which owns and operates Ketchum, Fleishman-Hillard, and Porter Novelli, saw global revenue grow 7.4% to $3.85 billion in Q4, compared with the same period of 2010. US Q4 revenue, which accounted for slightly more than half of Omnicom's earnings in the quarter, increased by 5% to $1.9 billion compared with Q4 2010. The company reported $487.4 million in operating revenue in the fourth quarter.

Ray Kotcher, CEO of Ketchum, said his agency finished last year with “extraordinary momentum.”

“I see that momentum continuing into 2012,” he said.

Omnicom's full-year 2011 net income increased 15.1% to $952.6 million compared with 2010, while global revenue increased 10.6% to $13.9 billion. Domestic revenue was up 5.5% to more than $7 billion in 2011 for the holding company, compared with the prior year. Omnicom reported $1.67 billion in operating revenue in 2011.

Omnicom acquired Marina Maher Communications in November and added the firm to its Diversified Agency Services division. The holding company also owns and operates Cone, Clark & Weinstock, Kreab Gavin Anderson, Mercury Public Affairs, and Chlopak, Leonard, Schechter & Associates in its DAS division. The holding company named Dale Adams CEO of DAS in December.

Organic growth represents change in revenue without measuring the impact of acquisitions and disposals.

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