C&W taps Joseph as North America president

NEW YORK: Cohn & Wolfe has swooped on Lippe Taylor to hire away Jim Joseph for the newly created position of president of the WPP agency's North America region.

NEW YORK: Cohn & Wolfe has swooped on Lippe Taylor to hire away Jim Joseph for the newly created position of president of the WPP agency's North America region.

Joseph took up his new role this week and will oversee and drive business across C&W's 12 offices in the US, Mexico, and Canada, reporting to CEO Donna Imperato. C&W employs about 550 people in the region, and approximately double that number worldwide.

C&W's former New York president, Mark Cater, left the WPP agency last July to return to the UK for personal reasons, having served in the role since November 2010. Michael Bayer, EVP, deputy MD of the New York office, had been handling some of Cater's former responsibilities in the interim.

"I wasn't looking to move, but this is a great opportunity with much more global responsibility," said Joseph. "It's a chance to flex my integrated marketing skills."

At Lippe Taylor, Joseph was president and partner, leading marketing to women for clients including Ikea, David's Bridal, Nestle, and Elizabeth Arden. The independent agency employs about 100 people in one office in New York.

Prior to Lippe Taylor, Joseph worked at Publicis for 12 years, culminating in him becoming MD of ad agency Saatchi & Saatchi Wellness.

"I hate the term PR and public relations - it's all about integrated marketing now and that's the way the industry is going," said Joseph. "Cohn & Wolfe already has that philosophy: I can advance it and make it stronger, bigger, and better."

He added that he was also attracted by the opportunity to better integrate C&W's North American offices and its global practice areas to work more collaboratively on business. Imperato will concentrate more on emerging markets and new initiatives. Late last year, C&W acquired Chinese firm impactasia and Singapore-based integrated communications agency XPR.

In January, C&W promoted Liz Beck from EVP and New York consumer practice leader to head its US consumer practice. It also recently hired Olga Fleming as EVP and managing director of its NY healthcare practice, and Kristin Sadlon and Russ Williams as SVPs of corporate and crisis/issues management respectively.

Joseph sold his own firm, CPPartners, to Publicis in 2002. His agency's clients included Tylenol, Kellogg, Cadillac, American Express, and Pfizer. He has also held in-house roles at Arm & Hammer and Johnson & Johnson and is an adjunct professor at NYU.

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