Dun & Bradstreet in final stages of RFP

SHORT HILLS, NJ: Dun & Bradstreet, a business information company, is in the final stages of an agency selection process.

SHORT HILLS, NJ: Dun & Bradstreet, a business information company, is in the final stages of an agency selection process.

It is understood that D&B is seeking a firm to focus on corporate branding in order to reposition the company to consumers and increase brand recognition.

Patricia Colpitts, leader of analyst and public relations at D&B, said the company is “in the final stages of our agency selection.”

D&B's AOR for the last year, Shift Communications, was invited to pitch for the account, but didn't make it to the final round, said Jim Joyal, principal at Shift.

Earlier this month, D&B reported global fourth-quarter revenue of $498.7 million, a 3% year-over-year increase. The company's total revenue for last year was $1.76 billion, a 3% increase compared with the prior year.

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