Texas Utility Commission to conduct educational effort

AUSTIN, TX: The Public Utility Commission of Texas is searching for a PR firm to develop an educational outreach campaign about the benefits of electricity conservation.

AUSTIN, TX: The Public Utility Commission of Texas is searching for a PR firm to develop an educational outreach campaign about the benefits of electricity conservation.

A state policy change that gave most state consumers the ability to choose their electricity provider mandated the campaign a decade ago. The state has conducted various electricity education campaigns over the years, usually with multiple focus areas, such as how to pick the appropriate electricity company.

However, because of decreased appropriations, this year's campaign will only focus on conservation, a spokesperson for the commission said.

The winning contractor must develop a creative strategy that communicates the need for energy conservation, particularly during peak usage periods, according to the RFP. It must also reach out to large institutional and commercial customers, like other state agencies and home-improvement stores, to make them aware of and involved with the education program. All communication materials must be created in both English and Spanish.

RFPs are due February 29, and the agency expects to make a decision by April 10.

The contract will run for 16 months, beginning in April, with an extension option.

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