5W named AOR for Iredale Mineral Cosmetics

NEW YORK: Beauty brand Iredale Mineral Cosmetics has selected 5W Public Relations as its AOR.

NEW YORK: Beauty brand Iredale Mineral Cosmetics has selected 5W Public Relations as its AOR.

The agency will develop a program to increase brand recognition and brand advocacy among new and loyal customers. It will also help Iredale tell its brand story and showcase its products and initiatives.

5W's other beauty clients include Shiseido, Decléor, Supersmile, and Ted Gibson Beauty.

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