NEW YORK: Entertainment One has selected Child's Play Communications to support PR efforts in the US.
The firm will promote the independent entertainment company's Peppa Pig pre-school franchise, working to increase brand recognition among consumers, especially moms.
Child's Play will also use its Team Mom and Web Mom blogger programs to raise awareness and employ both traditional and social media strategies.
The campaign that Child's Play creates for Entertainment One will support the Peppa Pig TV series, its new US website, Facebook page, and the upcoming launch of DVDs, books, and toys. A grassroots program involving movie theaters around the US will also be a part of Child's Play's responsibilities.