Following a wave of criticism over Invisible Children's Kony 2012 campaign, which launched last week and included a 30-minute video that went viral almost instantly, CEO Ben Keesey has released an additional eight-minute video. The second video addresses issues the organization has been criticized for, such as its financial practices and the promotion of “slactivism.”
"I understand why a lot of people are wondering, 'Is this just some slick, kind of fly-by-night, slacktivist thing?' when actually it's not at all. It's connected to a really deep, thoughtful, very intentional, and strategic campaign," Keesey said in the video.
Titled “Thank You Kony 2012,” the video was used to clarify Invisible Children's mission, which includes media, advocacy, and development. He went on to explain its heavily criticized spending practices, relating to travel and transportation, production, and program expenses, and explained how the organization defines each.
The video also included Invisible Children's budgets in recent years, which are available online and on the organization's website.
“Any claims that we don't have financial transparency, or that we're not audited every year by an independent firm, or that we don't have financial integrity, just aren't true,” Keesey said.
Despite the criticism, two lawmakers introduced a resolution in the US House of Representatives to support efforts to counter Joseph Kony's Lord's Resistance Army (LRA), which is accused of atrocities in Uganda.
Certainly a testament to the power of social media, the resolution, introduced by Reps. Jim McGovern (D-MA) and Ed Royce (R-CA) suggest expanding regional forces in Africa to protect civilians and placing restrictions on governments and individuals that support Kony.
"I am hopeful that we can use this momentum as a force for change. We must do all that we can to protect innocent civilians - especially children - and end LRA violence once and for all,” McGovern, said in a statement published by CBSNews.com.