WPP acquires EffectiveUI

DUBLIN, IRELAND: WPP Group has acquired EffectiveUI, a user experience agency that develops custom web, mobile, desktop, and touch-enabled applications.

DUBLIN, IRELAND: WPP Group has acquired EffectiveUI, a user experience agency that develops custom web, mobile, desktop, and touch-enabled applications.

The Denver-based firm also has offices in Rochester, NY, and has 100 employees. It has worked with companies including AAA, Boeing, National Geographic, and CenturyLink.

EffectiveUI's unaudited revenue for last year was $20.6 million, with gross assets of $6 million, WPP said in a statement.

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