Yahoo shuffles comms amidst layoffs, restructuring

Following a wave of layoffs in which Yahoo eliminated 14% of its workforce, the company has reportedly hired Amanda Pires, senior director of communications and brand at PayPal, to lead its communications department.

Following a wave of layoffs in which Yahoo eliminated 14% of its workforce, the company has reportedly hired Amanda Pires, senior director of communications and brand at PayPal, to lead its communications department.

All Things D reported that Pires will replace Eric Brown, Yahoo SVP of communications, who is reportedly leaving the company. She will begin on April 16. Pires has experience working with Yahoo CEO Scott Thompson from his time at PayPal.

Dana Lengkeek, corporate spokesperson at Yahoo, declined to confirm the hire and departures, and said the company is not commenting on personnel matters. It is also not reporting layoffs by division or location, beyond the 2,000 global job cuts.

Next week, Yahoo is expected to restructure into three main divisions: data, platforms, and core media and communications. An additional division may be reportedly created to focus on future innovation.

Thompson will lead the restructuring in an effort to produce a company that is “smaller, nimbler, more profitable, and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose — putting our users and advertisers first — and we are moving aggressively to achieve that goal,” according to a company statement.

In a memo to employees announcing the layoffs and restructuring, Thompson said the company's content, media, and communications properties must be best in class.

“That includes getting today's core properties right and innovating on a next generation of great product experiences across all screens,” Thompson said.

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