The PR Week - April 6, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss IBM's Masters controversy; PepsiCo and Coca-Cola's break from ALEC; paid media placements in China; and Target's appointment of a Hispanic PR agency.

Steve Barrett, Frank Washkuch and Lindsay Stein discuss IBM's Masters Tournament controversy; PepsiCo and Coca-Cola's break from ALEC; paid media placements in China; and Target's appointment of a Hispanic PR agency.

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