Reading is Fundamental hires Weber as AOR

DALLAS: Children's literacy nonprofit Reading is Fundamental has named Weber Shandwick its AOR after a competitive pitch.

DALLAS: Children's literacy nonprofit Reading is Fundamental has named Weber Shandwick its AOR after a competitive pitch.

The agency will develop a comprehensive communications platform to promote the organization, showcasing its work delivering free books and literary resources to children in need.

Weber will also support Reading is Fundamental as it rebrands during its 45th anniversary year with a strategic media-outreach program targeting both digital and traditional media.

The United Nations Foundation hired Weber in January to develop the global communications strategy for the “Sustainable Energy for All” program.

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