NEW YORK: Vitals, an online physician review, has retained MWW Group.
The agency will help Vitals grow consumer understanding of the company, which has patient-sourced reviews and physician data. MWW's consumer lifestyle and Digital Dialogue teams will lead the account from its New York office.
MWW has worked with Healthways, Medco, Nutrisystem, and Verisk Health in the health and wellness space. Weight-loss company Atkins Nutritionals hired MWW as its AOR in January.