NEW YORK: The Brunswick Group has hired Robert Moran and Samantha Lucas as partners.
Moran, previously the president of US operations for Edelman's StrategyOne research subsidiary, will work to develop the firm's insight practice in the Americas. He will also provide counsel on opinion and market research, corporate reputation, issue and crisis management, forecasting, analytics, and brand research. Moran has also worked as VP at consulting firm Fabrizio, McLaughlin & Associates.
Susan Gilchrist, US managing partner at Brunswick, praised Moran's “expertise as a strategic research advisor, and his leadership in developing the next generation of insight tools,” in a statement.
Lucas will join the firm as a partner in its New York office. She previously worked at Burson-Marsteller as both chair of the US brand marketing practice and interim CEO of PivotRed, the agency's international brand and corporate reputation consultancy.
Neither Lucas nor Moran were immediately available for comment.