MIAMI: Critical Mention said Wednesday that it has doubled the number of Spanish-language TV stations monitored on its software-as-a-service broadcast intelligence platform.
The move has expanded Critical Mention's coverage to the top 50 US Hispanic markets. The company doubled the number of Spanish-language outlets it monitors in Arizona, California, Colorado, Florida, Illinois, New York, New Jersey, and Texas. It also did so in regions with growing Hispanic populations, such as Philadelphia, Seattle, Atlanta, Portland, OR, and Raleigh-Durham, NC. Critical Mention said it tripled its radio coverage in February.
The company will activate the new stations during Hispanicize 2012, which is taking place in Miami this week.
Hispanicize named PR Newswire its wire partner earlier this week.