DUBLIN, OH: Cleaning services company Stanley Steemer has named Coyne PR its first PR AOR after an RFP involving four agencies.
Stanley Steemer's incumbent advertising agency Young & Laramore, SBC Advertising, and MSLGroup also participated, said Brian King, VP of marketing at the company.
King added that the two advertising firms that pitched positioned themselves as “full-service agencies that can do social media and PR.” The company was looking for a firm to handle traditional PR and social media work.
“Even though our initial premise was to look at full-service agencies, we quickly realized that the PR ideas that came out of a PR firm were better,” said King.
He added that Stanley Steemer selected Coyne because the ideas it pitched “were the strongest of all the agencies.”
Since it was hired, Coyne has conducted consumer research for the company, identifying areas that Stanley Steemer should focus on, said King.
Coyne is pitching traditional outlets and mommy bloggers to build buzz for Stanley Steemer's busy spring and fall seasons, he added.
The agency is also working on cause marketing for Stanley Steemer, which recently signed on as a sponsor for Race for the Cure. Coyne will also promote the topics of “health and overall cleanliness” to consumers and the media.
Coyne has worked with a number of other cleaning industry clients in the past, such as Seventh Generation, Brillo, and Activeion Solution.