Learn to take an analytics-driven PR approach

The age of "Big Data" has arrived - sparing no vertical. All businesses, particularly the PR/ communications industry, need to be prepared. Social media, a large part of Big Data, has already changed how PR professionals work. The next key challenge in this (r)evolution is transforming this enormous amount of data into actionable insights with increasingly standard analytical techniques and tools.

Date: Thursday, April 12, 2012
Time: 12:00 p.m. ET/9:00 a.m. PT


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The age of "Big Data" has arrived - sparing no vertical. All businesses, particularly the PR/ communications industry, need to be prepared. Social media, a large part of Big Data, has already changed how PR professionals work. The next key challenge in this (r)evolution is transforming this enormous amount of data into actionable insights with increasingly standard analytical techniques and tools.

In PR, we have witnessed how core functions such as traditional news tracking and brand management have changed forever and how ones like social media monitoring/measurement have quickly become vital.

In this webinar, you will learn how to leverage data to better prepare for functions like crisis response, product launches, and messaging.

You'll learn to:
  •   Apply Big Data and analytics for strategy planning through execution to monitoring
  •   Convert Big Data into action-oriented knowledge
  •   Use tools & technologies that help in analytics-driven PR via case studies
  •   Identify the newest applications of analytics in PR


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