Talent continues to be the biggest issue for PR

Attracting and cultivating talent is one of the biggest challenges facing senior in-house and agency managers today.

Attracting and cultivating talent is one of the biggest challenges facing senior in-house and agency managers today.

As we put the finishing touches to our biggest issue of the year, the Agency Business Report, this theme has been hammered home again and again.

Some of the biggest issues across the country include developing and retaining mid-level talent that will make up the future leadership of agency and client teams; attracting the new types of talent that are required for effective communications in this convergent and social media age; and persuading the brightest grads that a career in PR is an attractive proposition compared to traditional blue-chip professions such as law, finance, and consulting.

It was also a constant refrain in our annual Salary Survey, which showed that the market is particularly brutal on the West Coast at the moment, where an already competitive PR sector is battling with start-ups and tech and social media behemoths for the best talent – with salary levels reflecting that.

These themes very much form the rationale for PRWeek's Virtual Talent Summit, which takes place on Weds April 25, from 11am to 8pm EST. From the comfort of their desktop, visitors can check out exhibitor booths and talk to thought leaders and practice heads from top PR companies that are looking for talent.

They can network with hundreds of fellow PR professionals who are also looking for advice that will help take their careers to the next level. And they can tune in to high-level discussion and debate in a series of webcasts covering practical tips for mid-level PR pros, fostering greater diversity in the PR industry, and the changing face of the role of chief communications officer.

Experts participating in the webcasts include senior in-house communicators such as Dave Samson from Chevron, Anthony Surratt from Time Warner Cable, and Pam Wickham from Raytheon, and agency leaders including Weber Shandwick's Andy Polansky and APCO's Nelson Fernandez. You will also have the chance to meet the PRWeek editorial team in our own exhibitor booth.

It's set to be a fascinating and informative day and I very much urge you to register free for the event here.

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