Clorox Professional Products begins agency review

OAKLAND, CA: The Clorox Company's professional products division has begun a search for a b-to-b PR agency partner.

OAKLAND, CA: The Clorox Company's professional products division has begun a search for a b-to-b PR agency partner.

Ketchum has served as the PR agency partner for the Clorox Professional Products Company since December 2010, and the agency previously worked on consumer projects for Clorox, said Brad Ferris, senior group manager of PR for the professional products unit.

He declined to provide other details on the search process but said the review should be over by the “end of May.”

Ketchum representatives did not immediately respond to calls and emails seeking comment on the search process.

In April 2010, Ketchum helped Clorox launch a campaign to promote a partnership with Children's Health Fund (CHF) that aimed to provide healthcare access for disadvantaged children.

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