Cision debuts 'Seek or Shout' content creator community

CHICAGO: Cision launched "Seek or Shout," an online community that helps content creators collaborate, on Thursday.

CHICAGO: Cision launched “Seek or Shout,” an online community that helps content creators collaborate, on Thursday.

Seek or Shout allows users to find interview sources, story ideas, and products for review, as well as to share content, campaigns, and ideas with others. It was designed for use by journalists, bloggers, and PR and marketing professionals.

“While the rules for creating PR content versus news content are still very different, increasingly we are seeing the same people doing both,” said Jay Krall, business development director at Cision. “So what we wanted to do was design a community site where it was easy for them to switch hats and indicate their intent.”

Each user receives a profile to collaborate with other individuals and brands. The profile will contain information such as deadlines, topics of interest, and background information, and users can refine them to limit irrelevant or off-topic messages.

Cision developed the community to help content creators increase their productivity by working together, sharing sources and information, developing ideas, and finding freelance opportunities, the company said in a statement.

The platform also operates like a social network in that when a user “shouts” about a topic, that information will appear in his followers' news feeds, as well as the feeds of users who have interests aligning with the post's tags.

Users can also anonymously request information and sync their requests to Twitter, Facebook, and LinkedIn.

“The only things you are going to see in your news feed are posts from people you follow or content that carries tags to the interests that you've chose,” said Krall. “So the whole idea is everything you see is completely relevant.”

Cision also introduced new search capabilities in its campaign management software platform this week.

Registration for the community is free. However, there is a 90-cent charge to send a private message to an individual who is not a follower.

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