W2O acquires analytics provider

AUSTIN, TX: W2O Group has acquired Austin, TX-based Ravel, an enterprise-grade analytics provider.

AUSTIN, TX: W2O Group has acquired Austin, TX-based Ravel, an enterprise-grade analytics provider.  

W2O will retain Ravel's team of technologists and consultants, as well as absorb the company's technology and patents. Steve Blackmon, co-founder and VP of engineering at Revel and the agency's development team will immediately begin work at W2O. Blackmon will be director of data sciences at W2O. The other employees will consult with clients, as well as enhance and develop proprietary tools and technology for the company.

WCG restructured to create the W2O holding company in March, overseeing WCG and new firms Twist and W2O Ventures.

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