Wal-Mart responds to bribery allegations with social media

Wal-Mart, which is under fire for allegedly paying bribes to obtain building permits in Mexico in 2005, quickly responded by posting a video statement on YouTube and its corporate website.

Wal-Mart, which is under fire for allegedly paying bribes to obtain building permits in Mexico in 2005, quickly responded by posting a video statement on YouTube and its corporate website.

On Saturday, The New York Times reported that Wal-Mart initially investigated the situation when it surfaced seven years ago, but then the company shut down its Mexican subsidiary's search. The Times has emails from a former Wal-Mart executive that shows dates, names, and monetary amounts of the bribes.

To respond to the article, Wal-Mart issued a statement and posted a video on its website explaining that the company takes “compliance with the US Foreign Corrupt Practices Act (FCPA) very seriously.”

Wal-Mart also used a promoted tweet to reach its more than 150,000 followers, linking to the video and stating, “Re: The NYT Article, we're deeply concerned by the allegations and are working aggressively to determine what happened.”

The company currently has nothing about the allegations on its Facebook page, which has more than 15 million “likes.”

So far, Wal-Mart has been proactive in handling the Mexico bribery allegations, but posting a statement or a link to its video on Facebook could benefit the company because of the social network's reach. Wal-Mart also has to continue being transparent with the press and consumers.

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