H+K debuts influencer-targeting online ad tool

NEW YORK: Hill+Knowlton Strategies has launched Influence Point, a service designed to help companies target niche audiences of political, financial, and media influencers with online advertising.

NEW YORK: Hill+Knowlton Strategies has launched Influence Point, a service designed to help companies target niche audiences of political, financial, and media influencers with online advertising.  

H+K's digital and research teams developed the proprietary methodology behind the service.

The offering will be managed in collaboration with H+K's Research+Data Insights unit. Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will oversee the service.

H+K also launched a sustainability practice in January.

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