WASHINGTON: The Department of Veterans Affairs has hired The District Communications Group to promote a yet-to-be-launched service that will allow wounded veterans and their caregivers to manage healthcare needs through mobile and tablet devices.
In addition to creating a communications strategy and messaging, the firm was also tasked with brand development for the initiative.
“Veterans have a can-do attitude, and they really want to take control of their own lives and healthcare. I think this is something they will readily adopt,” said Adam Clampitt, president of The District.
The firm was hired after an RFP for the $350,000 contract. The District also provides PR support for the department's veteran crisis line and an ongoing veteran homelessness campaign.
Veterans can already access their medical information through the “MyHealtheVet” site, which will allow them to manage prescriptions, emergency contacts, healthcare providers, and insurance, test, and allergy information. VA launched the site nine years ago.
Clampitt said he expects the firm will do much of the project's creative work in the coming months. One challenge it faces is reaching a wide range of ages and demographics in the veteran community, he said.
A VA communications representative could not be immediately reached for comment.