Burson's Proof appoints Bassik CEO

NEW YORK: Burson-Marsteller subsidiary Proof Integrated Communications has appointed Burson US digital practice chair Michael Bassik its CEO.

NEW YORK: Burson-Marsteller subsidiary Proof Integrated Communications has appointed Burson US digital practice chair Michael Bassik its CEO.

Tony Telloni, who served as interim CEO at Proof, has taken on the position of MD of brand integration and innovation in Burson's consumer and brand marketing practice.

Bassik will also continue to serve as leader of Burson's US digital practice. He will report to Dave DenHerder, US president and CEO of Burson.

Prior to joining Burson last April, Bassik served as SVP of digital strategy at Global Strategy Group. Previously, he was chief digital officer at Air America Media.

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