GM gives keys to Weber for Spark minicar launch

DETROIT: General Motors has appointed Weber Shandwick to work on the launch of the Chevrolet Spark minicar, an agency representative confirmed.

DETROIT: General Motors has appointed Weber Shandwick to work on the launch of the Chevrolet Spark minicar, an agency representative confirmed.

The car company, which will release the Spark in the US in 2013, will make both an electric and gas-powered version of vehicle.

Last November, Weber and MSLGroup worked together on traditional and social media activities to promote Chevrolet's 100th birthday.

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