Levick SVP Rosenker joins GM as public policy director

WASHINGTON: General Motors has hired Levick Strategic Communications SVP Heather Rosenker as director of public policy and government relations communications, effective May 1.

WASHINGTON: General Motors has hired Levick Strategic Communications SVP Heather Rosenker as director of public policy and government relations communications, effective May 1.

Rosenker, who worked at Levick since February, will be based in GM's Washington office and report to Greg Martin, executive director of communications strategy and news operations at the automaker. A team of three staffers will report to her, Martin said.

Rosenker will replace Martin, who held the position since June 2006. Martin was promoted to executive director of communications strategy and news operations at the automaker. He succeeded Lori Arpin, who served in that role for three years before taking over communications for GM's international and China operations.

In addition to providing counsel to corporate staff and supporting state and federal advocacy efforts, Martin said Rosenker will be the company's chief spokesperson and communications counselor on “policy issues that have a substantial effect on GM's business.” Those issues include energy, the environment, trade, and “telling an overall story on why a strong auto manufacturing base is important to America's economic and competitive strength,” he added.

Rosenker said her goal is to “help General Motors advance their issues, their story, and the positive outcomes they are witnessing now and to help the company grow.”

Prior to Levick, Rosenker served as SVP at Fleishman-Hillard for more than eight years, where she handled government contracts, public affairs programs, and marketing and communications efforts.

She also worked at the Department of Homeland Security as assistant director of public affairs from 2002 to 2003. During that time, she also served as the assistant director of communications and public affairs at the Transportation Security Administration.

Martin added that Rosenker has a “broad and diverse background with extensive experience in the federal government and in the private sector, and that experience is vital because it helps navigate two distinct organizational cultures.” 

Correction: An earlier version of this story misstated the time Rosenker started work at Levick Strategic Communications. She began working at the agency in February 2012.

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