Mad cow scare fails to shake meat industry

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.

The first US case of mad cow disease since 2006 caused some anxiety among consumers this week. However two leading meat organizations, the American Meat Institute and the National Meat Association, say they have no plans to launch a full-scale communications campaign similar to the one following the recent "pink slime" concerns.

The quick response to the case by scientists and the meat industry has been credited with helping to avert a widespread scare over mad cow disease.

Also this week, Nestle SA announced plans to acquire Pfizer's infant-nutrition business for $11.85 billion. Nestle said the deal will "enhance its position in global infant nutrition" because 85% of the Pfizer unit's sales are in emerging markets, where population growth is high.

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