The Variable selects French/West/Vaughan

RALEIGH, NC: Digital marketing firm The Variable has hired French/West/Vaughan to raise awareness of the organization as it introduces products.

RALEIGH, NC: Digital marketing firm The Variable has hired French/West/Vaughan to raise awareness of the organization as it introduces products.

The Variable works to invent technologies that tap into the consumer mindset, identify what consumers want, and determine how brands can meet that need.

The agency will develop and carry out a PR campaign to raise awareness of The Variable as a leader in innovative search and social analytic technologies that provide insight into consumer behavior. The effort will also raise awareness of the company's executives and products.

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