Haier extends work with Burson China

BEIJING: Haier Group has awarded Burson-Marsteller a one-year contract to support a brand communications program for its Casarte brand in China.

BEIJING: Haier Group has awarded Burson-Marsteller a one-year contract to support a brand communications program for its Casarte brand in China.

Burson China will use its branding and luxury teams to increase awareness of the brand among high-end home-good buyers in the country.

Burson has worked with Casarte since 2009. It also provides corporate communications services to Haier Casarte's parent company.

Burson China named David Zhao EVP last December.

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