Discovery reshapes comms unit to spur closer collaboration

In early 2012, Discovery underwent an executive realignment.

Company
Discovery Communications
What's new

COO role was eliminated and responsibilities redistributed. New CCO David Leavy absorbed corporate marketing functions
Direct reports to Leavy

11 team heads

In early 2012, Discovery underwent an executive realignment. Following the 2011 departure of former COO Peter Liguori, the role was eliminated and the teams he headed were redistributed.

David Leavy, who in January of this year was promoted from EVP to CCO and SEVP of corporate marketing and affairs, was given oversight of three of these teams: media planning and partnerships; corporate research; and Discovery creative resources (the company's in-house design group). In his new role, Leavy leads global communications and marketing strategy for Discovery Communications. His oversight does not include individual channels, each of which has its own communications team.

Beneath each head is a team averaging between four and 12. All teams except creative resources, which exceeds 100 employees, work on the same floor, allowing close collaboration. "We have a bias toward having talent in-house," admits Michelle Russo, SVP of corporate communications.

"With all these strategic functions under one group, we can offer 360-degree services for the company's top priorities and pull all levers from a promotional standpoint," adds SVP, US business communications Catherine Frymark.

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