CRT/tanaka names O'Keefe creative chief, absorbs his firm

RICHMOND, VA: CRT/tanaka has hired Kelly O'Keefe as chief creative officer in the agency's Richmond, VA, office.

RICHMOND, VA: CRT/tanaka has hired Kelly O'Keefe as chief creative officer in the agency's Richmond, VA, office.

O'Keefe was formerly CEO of branding agency O'Keefe Brands and professor and MD at the Virginia Commonwealth University Brandcenter, the school's graduate marketing and communications program. In his new role, O'Keefe will lead CRT/tanaka's branding capabilities and its interactive and creative design practice. O'Keefe Brands will be folded into CRT/tanaka.

Fellow chief creative officer Patrice Tanaka will continue to oversee new business development and agency promotion from the agency's New York office.

CRT/tanaka reported 4.4% revenue growth in 2011, compared with the prior year, to $11.6 million.

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