Revive: Agency Business Report 2012

Revive has been busy the past few months, just as in 2011 when the firm recorded $4.6 million in revenue, a 23% increase over 2010.

Principal: Brandon Edwards, founder and president
Ownership: Independent
Offices: Santa Barbara, CA, and Nashville, TN
Revenues: $4.6 million
Headcount: 14

Revive has been busy the past few months, just as in 2011 when the firm recorded $4.6 million in revenue, a 23% increase over 2010.

Nearly 68% of revenue growth came through new business, while 32% was brought in due to larger budgets and broadened work with existing clients.

The healthcare-centric firm, which specializes in health services, health technology, and healthy living, opened a second office in Nashville, TN, in April 2011.

“Healthcare is maybe the most exciting industry to be in given the pace of change,” says agency president Brandon Edwards. “And the new things that are happening across the board make it a really interesting space to work.”

The firm was having trouble recruiting strong PR professionals from areas throughout the US to its California office, and also realized the robust Nashville market made the area a better option.

Nashville was an obvious choice, Edwards says, as the region is home to nearly 520 healthcare companies, which acts as a driving force behind the region's large pool of strong healthcare-focused PR practitioners.

Revive hired SVP Kriste Goad in February 2011 to establish the office. Goad has since taken on the role of CMO for the firm as well. She does some client work, but is very focused on helping the firm grow, Edwards says.

Revive also hired Matt Bassett as SVP to help the firm broaden its government relations offerings.

Overall, headcount was up 38%, mainly due to agency growth involving work with new clients.

After being established 18 months ago, Revive's health technology practice accounts for 25% of the firm's revenue. Core business within the health services practice increased about 17%.

Edwards says that while most health and healthcare-oriented firms emphasize work in the pharma and biotech spaces due to large account budgets, Revive's position in health services places the firm at an advantage in acquiring new business and achieving desired results.

“We really think that our value proposition of understanding the business of healthcare and being extremely ingrained on the health services side of healthcare, which is where about 70% of the healthcare dollar is spent, has really lead to this growth and has positioned us well to grow in the future,” says Edwards.

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