US Agricultural Service in Canada seeks PR aid

OTTAWA, ONTARIO: The US Foreign Agricultural Service in Canada is planning a PR campaign to raise awareness of a website it will develop on US farm products.

OTTAWA, ONTARIO: The US Foreign Agricultural Service in Canada is planning a PR campaign to raise awareness of a website it will develop on US farm products. The government agency is searching for a firm to create both the site and the campaign.

The website will act as centralized portal for information on agricultural commodity groups active in Canada and will provide information on US products, according to the RFP.  

“Our aim is to expand the export of US commodities in Canada,” a minister at the US Embassy in Ottawa said, adding that there is a strong trade relationship between the two countries. The embassy is overseeing the RFP process.

Canada is the top market for 68% of US states exporting agricultural products and in the top three destination markets for nearly all states. Top exports to the country include meat, fresh fruits and vegetables, snack foods, and processed fruits and vegetables. US agricultural exports to Canada totaled $19 billion last year, up from $14 billion in 2007, according to US trade data.

Responses to the RFP are due June 21. The minister declined to release a budget for the project.

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