Carnegie picks Widmeyer to promote Lincoln legacy

WASHINGTON: Carnegie Corporation of New York hired Widmeyer Communications to promote a DC conference reflecting the passage of the Morrill Act by Abraham Lincoln and other key public landmarks.

WASHINGTON: Carnegie Corporation of New York hired Widmeyer Communications to promote a DC conference reflecting the passage of the Morrill Act by Abraham Lincoln and other key public landmarks.

"Creating a Dynamic, Knowledge-based Democracy" takes place June 25 in Washington, DC. The Morrill Act, signed into law 150 years ago, established land-grant universities across America. A short time later, the National Academy of Sciences was founded and, a half-century later, Andrew Carnegie established the public library system.

The conference recognizes “the legacy of these leaders,” Vartan Gregorian, president of Carnegie Corporation, said in an email to PRWeek.

Widmeyer was chosen to promote the event based on previous PR work with Carnegie. “Widmeyer knows our key audiences and understands what messages are likely to resonate with them,” said Zoe Ingalls, special assistant to the president at Carnegie.

On the day of the conference, 75 university presidents and other leaders will visit the Lincoln Memorial where remarks will be delivered along with a wreath-laying in honor of President Lincoln, said Scott Widmeyer, CEO of Widmeyer Communications.

The legislation was passed during the height of the civil war, a time of great crisis for the union. “All this serves as a reminder that America can do great things even during tough times,” Widmeyer said.

Widmeyer is conducting a national opinion poll for Carnegie leading up to the event. The poll will provide a snapshot of US attitudes around the divisive course the nation has taken in recent years, prompted by what many view as a breakdown of its ability to govern effectively, added Widmeyer.

The firm will also help with media outreach, logistics, and advance work around the Lincoln Memorial and general coordination.

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