WPP PR revenue up 7% in January-April period

DUBLIN, IRELAND: WPP Group's PR and public affairs revenue was up 7% and 1.7%, respectively, on a like-for-like basis compared with 2011 in the first four months of 2012.

DUBLIN, IRELAND: WPP Group's PR and public affairs revenue was up 7% and 1.7%, respectively, on a like-for-like basis compared with 2011 in the first four months of this year.

The holding company, which owns and operates PR agencies Hill+Knowlton Strategies, Burson-Marsteller, Ogilvy Public Relations, and Cohn & Wolfe, among others, did not release specific revenue numbers for its PR and public affairs segments in the trading update.

The holding company also reported North American like-for-like growth of 1.7% for the first four months of 2012, with “stronger growth in the group's advertising and media investment management and healthcare businesses” than PR and public affairs.

Overall, WPP reported revenue of $5.1 billion for the first four months of 2012, up 4% compared with the prior year in terms of like-for-like revenue. Like-for-like revenue excludes the impact of acquisitions and currency fluctuations.

The sectors reporting the highest growth in the period were advertising, media investment management, branding and identity, healthcare, and specialist communications, such as digital and interactive.

WPP's PR and public affairs revenue was up 1.9% on a like-for-like basis in the first quarter of 2012, compared with Q1 2011. The group attributed the majority of growth in PR and public affairs to Burson and C&W.

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