C&W hires McGinnis to lead Austin office

AUSTIN: Cohn & Wolfe has hired Matt McGinnis as EVP and MD of its Austin office, effective July 17.

AUSTIN: Cohn & Wolfe has hired Matt McGinnis as EVP and MD of its Austin office, effective July 17.

McGinnis replaces Brad McCormick, who left the agency four months ago. Brooke Hovey, the agency's head of US digital, filled in during his absence.

Reporting to Jim Joseph, the agency's North America president, McGinnis will oversee office operations, business development, and client relations.  

Leading a team of 20 professionals, McGinnis will also focus on mentoring and growing a talented staff.

“I know through reputation that there are a lot of very talented people there, so finding their skills, their strengths, and helping them grow in areas they need to learn more is something I want to spend a lot of time doing,” McGinnis said.

The Austin office is one of the top drivers for Cohn & Wolfe's digital practice, dealing mainly with digital strategy and integrated communications for clients. In terms of business development, McGinnis will work to grow the firm's scope in Texas, as well as globally.

“A lot of the work the team does is for clients that reside elsewhere in the world, not just in Texas, so I'll have a focus not just on growing locally, but making sure our talents are available for clients around the world,” he said.

McGinnis joins from Dell where he will serve as MD of the company's enterprise solutions group through the end of the month.

McGinnis said he was interested in moving back into the agency world due to its speed, vibrancy, energy, and creativity. Additionally, he was impressed by Cohn & Wolfe's efforts to bring various approaches to solving client issues.

Previously, McGinnis was SVP of Waggener Edstrom Worldwide's global technology practice. He oversaw accounts including BMC Software, Texas Instruments, and  Austin City Limits.

His work experience spans consumer electronics, e-commerce, semiconductors, software, enterprise technology, sports, entertainment, and non-profit advocacy.

"He's got a really nice depth of experience and is going to be a huge addition to our management team," Joseph said.

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