Padilla hires Winsborough as senior director

MINNEAPOLIS: Padilla Speer Beardsley has hired former General Mills consumer insights manager Ned Winsborough as senior director of research and insights.

MINNEAPOLIS: Padilla Speer Beardsley has hired former General Mills consumer insights manager Ned Winsborough as senior director of research and insights.

Winsborough, who worked at General Mills in various positions since 1998, will help the agency expand its research department and enhance its insights for clients' branding and marketing communications programs.

During his time at General Mills, Winsborough conducted research for brands such as Yoplait, Progresso, and Cheerios.

Schell Brewing hired Padilla as AOR in April.

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