DHS Border Protection unit seeks agency support

WASHINGTON: The Department of Homeland Security's Customs and Border Protection division is looking for agency help with a slew of outreach efforts to increase public awareness.

WASHINGTON: The Department of Homeland Security's Customs and Border Protection division is looking for agency help with a slew of outreach efforts to increase public awareness.

The DHS unit manages, controls, and protects the nation's borders. It has issued a request for information, with an RFP expected later. The winning firm will provide public awareness services that will increase registration, compliance, and understanding of voluntary and mandatory enforcement programs.

“We are seeking support services to assist the office in increasing public awareness of these CBP-related developments by effectively disseminating information to affected stakeholder groups such as travel and trade organizations, port and Homeland Security entities, and the traveling public,” Michael Friel, media division director at US Customs and Border Protection, said via email.

The agency will expect the winning firm to manage an integrated media relations approach, including outreach to broadcast, print, and online outlets, according to the RFI. The work will also include some paid media components, such as domestic and international buys. Responses to the RFI are due by the end of business on Wednesday.

Earlier this year, ECU Communications began promoting E-Verify, a system developed by DHS' Citizen and Immigration Services, to determine the employment eligibility of prospective workers.

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